The window just opened. Again.

Sent three weeks before launch. The book is out now. Get the book.

Two pieces in the press, one book three weeks out, and a question about Torbay.

Twice in my working life the ground has moved under big companies. The first time was the dot-com era — distribution went briefly free, small firms ate whole industries, and I rode that window from a phone shop in Torquay to client sites in New York and California. Then the giants caught up and the window closed.

It's just opened again. Wider this time.

Everything that made a Silicon Valley team dangerous — the engineering, the analysis, the design firepower — is now within almost any budget. Work that took a team a quarter takes a good operator a Tuesday. For the first time in my career, a ten-person firm can genuinely go toe to toe with a corporate giant and win.

Most won't. Not because they lack the tools. Because they'll postpone the decision to use them — politely, in meetings, with everyone nodding.

I made that case in PM Today this month. The short version: real constraints are few, can be named in a single sentence, and don't move. The law. The regulator. Where data may legally sit. Everything else is a preference wearing a high-vis jacket. Big organisations treat every blocker as the first kind — that's how six weeks of work becomes a two-year programme. A small firm doesn't have to.

Closer to home

The Torbay Weekly asked me a related question: why can't the Bay be the next Silicon Valley? It nearly was, once. The tools that levelled the field for a ten-person firm in London levelled it for a ten-person firm in Paignton too. Geography stopped being the excuse some time ago. You can read that one at torbayweekly.co.uk.

The book

Just F*cking Ship It is the full argument — the VOLTS Method, five moves, each with a named output, built to beat the quiet stall where nobody says no and nothing ships.

Ship something this week.