AI ROI checker
For business owners who want value, not vibes

Will AI actually make me money?

AI should earn its keep. If it does not save time, reduce cost, reduce risk, improve sales or make customers happier, what are we doing?

Use this checker to work out whether your AI idea has real business value, needs tightening, or belongs in the bin with “let’s build an app”.

ROI focused SME friendly No keynote nonsense
Check the ROI Skip to the book
The expensive trap
AI is not the goal. Value is.
Time saved If AI saves ten hours a week, that is real. If it saves one awkward sentence in a deck, behave.
Revenue improved Better follow-ups, faster quotes and cleaner sales journeys can actually move money.
Risk reduced Fewer errors, better checks and clearer information can matter more than shiny automation.
Customer experience improved Faster answers, fewer mistakes and less “we’ll get back to you” sludge.
Interactive checker

Score your AI idea before it eats your budget.

Answer five questions. You’ll get an AI opportunity score, a sensible verdict and the first proof step to test before buying anything dramatic.

Score
Your AI opportunity score

    The Matt rule

    If you cannot measure the value, do not buy the tool yet.

    You do not need a perfect business case. You do need a clue. Time saved, money made, risk reduced, customers helped. Pick one.

    Start with one metric Response time, quote speed, admin hours, error rate, sales conversion. Something real.
    Test one workflow Do not transform the business. Prove one useful thing first.
    Keep the risk visible If the output affects money, customers or compliance, human review is not optional.
    Avoid the AI fog machine If nobody can explain the value in one sentence, the idea is not ready.
    Now ship something

    You checked the ROI. Now learn how to f*cking ship the proof.

    A good AI idea still needs a clear decision, a small proof step, an owner and a route to something useful in the real world.

    Prove value Avoid waste Ship faster Stop AI theatre

    Just F#cking Ship It gives you the practical method for turning stuck work into shipped outcomes.

    Explore the book Work with Matt